{"id":4850,"date":"2021-12-10T17:32:07","date_gmt":"2021-12-10T17:32:07","guid":{"rendered":"https:\/\/manualrrss.eweb2.unex.es\/?page_id=4850"},"modified":"2021-12-14T12:17:33","modified_gmt":"2021-12-14T12:17:33","slug":"recomendaciones-generales","status":"publish","type":"page","link":"https:\/\/manualrrss.eweb2.unex.es\/index.php\/recomendaciones-generales\/","title":{"rendered":"Recomendaciones generales"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"4850\" class=\"elementor elementor-4850\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-62b763be elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"62b763be\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-28ff9bdf\" data-id=\"28ff9bdf\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4bf9b44d elementor-widget elementor-widget-image\" data-id=\"4bf9b44d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"223\" src=\"https:\/\/manualrrss.eweb2.unex.es\/wp-content\/uploads\/2021\/11\/webRRSS-cabecera-recomendaciones.jpg\" class=\"attachment-full size-full wp-image-4650\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-29cfa18f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"29cfa18f\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-390eb672\" data-id=\"390eb672\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6aa1c799 elementor-widget elementor-widget-text-editor\" data-id=\"6aa1c799\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00a0<\/p><p>A continuaci\u00f3n se resumen las normas de estilo generales a todas las redes sociales que deben tomar en consideraci\u00f3n las cuentas institucionales de la UEx.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7fe0892a elementor-widget elementor-widget-toggle\" data-id=\"7fe0892a\" data-element_type=\"widget\" data-widget_type=\"toggle.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-toggle\">\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2141\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-2141\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Recomendaciones para la redacci\u00f3n<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-2141\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-2141\"><ul style=\"font-size:large\">\n \t<li>Se seguir\u00e1n los principios generales de ortograf\u00eda y gram\u00e1tica del espa\u00f1ol.<\/li>\n \t<li>Evitar en la medida de lo posible los anglicismos.<\/li>\n \t<li>Tono cercano y amable.<\/li>\n \t<li>Evitar lenguaje excesivamente burocr\u00e1tico y especializado.<\/li>\n \t<li>Redactar de forma clara y concisa.<\/li>\n \t<li>Se podr\u00e1n utilizar emoticonos moderadamente para animar los mensajes y adaptarse a las tendencias de cada momento.<\/li>\n<\/ul><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2142\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"button\" aria-controls=\"elementor-tab-content-2142\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Contenidos <\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-2142\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"region\" aria-labelledby=\"elementor-tab-title-2142\"><p style=\"text-align: justify;font-size:large\">El compromiso con la informaci\u00f3n, la escucha activada, el di\u00e1logo constante y el servicio p\u00fablico deben guiar la creaci\u00f3n de contenidos de las cuentas de redes sociales de la UEx.<\/p>\n<p style=\"text-align: justify;font-size:large\">Se deben respetar los siguientes principios:<\/p>\n\n<ul style=\"text-align: justify;;font-size:large\">\n \t<li>Credibilidad: los contenidos deben ser informaciones veraces<\/li>\n \t<li>Responsabilidad<\/li>\n \t<li>Coherencia<\/li>\n \t<li>Consistencia<\/li>\n \t<li>Constancia<\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-size: large;\">Adem\u00e1s se recomienda enlazar art\u00edculos de otras cuentas de prestigio, incorporar contenido de entretenimiento, incluir material audiovisual y utilizar hashtags y enlaces web. Se utilizar\u00e1 un tono institucional pero amable y cercano.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2143\" class=\"elementor-tab-title\" data-tab=\"3\" role=\"button\" aria-controls=\"elementor-tab-content-2143\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Actualizaci\u00f3n y mantenimiento<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-2143\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"region\" aria-labelledby=\"elementor-tab-title-2143\"><p align=\"JUSTIFY\"><span style=\"font-size: large;\">La actualizaci\u00f3n de perfiles ser\u00e1 diaria, recomendando incluir publicaciones de 10 a 15 horas y de 18 a 23 horas, como norma general, aunque cada red social luego tendra sus particularidades en funci\u00f3n de su comunidad. <\/span><\/p><p align=\"JUSTIFY\"><span style=\"font-size: large;\">Se debe tener especial cuidado con el horario de publicaciones que puedan ser objeto de cr\u00edticas y comentarios. <\/span><\/p><p align=\"JUSTIFY\"><span style=\"font-size: large;\">La Direcci\u00f3n de Comunicaci\u00f3n podr\u00e1 recomendar el cierre de cuentsa cuando estas est\u00e9n inactivas durante un mes.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2144\" class=\"elementor-tab-title\" data-tab=\"4\" role=\"button\" aria-controls=\"elementor-tab-content-2144\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Gesti\u00f3n de comentarios y mensajes directos<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-2144\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"4\" role=\"region\" aria-labelledby=\"elementor-tab-title-2144\"><p align=\"JUSTIFY\"><span style=\"font-size: large;\">Ante comentarios y mensajes directos, se responder\u00e1 con la mayor diligencia posible, siguiendo una serie de principios generales:<\/span><\/p><ul><li><p align=\"JUSTIFY\"><span style=\"font-size: large;\">Responder con diligencia.<\/span><\/p><\/li><li><p align=\"JUSTIFY\"><span style=\"font-size: large;\">Establecer respuestas tipo que nos ayuden a gestionar de forma \u00e1gil la informaci\u00f3n.<\/span><\/p><\/li><li><p align=\"JUSTIFY\"><span style=\"font-size: large;\">Es aconsejable agradecer al usuario la participaci\u00f3n.<\/span><\/p><\/li><li><p align=\"JUSTIFY\"><span style=\"font-size: large;\">Revisar antes de contestar y dar la informaci\u00f3n contrastada.<\/span><\/p><\/li><li><p align=\"JUSTIFY\"><span style=\"font-size: large;\">Para la gesti\u00f3n de quejas y cr\u00edticas se recomienda dirigir al usuario hacia el <a href=\"https:\/\/www.unex.es\/organizacion\/servicios-universitarios\/unidades\/utec\/funciones\/buzon\">Buz\u00f3n Electr\u00f3nico de Quedar, Sugerencias y Felicitaciones de la UEx<\/a>.<\/span><\/p><\/li><li><p align=\"JUSTIFY\"><span style=\"font-size: large;\">Para peticiones de informaci\u00f3n demasiado concretas que impliquen el manejo de datos personales, se recomienda el uso de mensajes directos (privados).<\/span><\/p><\/li><\/ul><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2145\" class=\"elementor-tab-title\" data-tab=\"5\" role=\"button\" aria-controls=\"elementor-tab-content-2145\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Etiquetas y menciones <\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-2145\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"5\" role=\"region\" aria-labelledby=\"elementor-tab-title-2145\"><p align=\"JUSTIFY\"><span style=\"font-size: large;\">A la hora crear etiquetas y menciones se deben respetar las siguientes normas:<\/span><\/p><ul><li><p align=\"JUSTIFY\"><span style=\"font-size: large;\">No utilizar m\u00e1s de dos etiquetas por publicaci\u00f3n.<\/span><\/p><\/li><li><p align=\"JUSTIFY\"><span style=\"font-size: large;\">Ser\u00e1n cortas, no excediendo de 12 caracteres.<\/span><\/p><\/li><li><p align=\"JUSTIFY\"><span style=\"font-size: large;\">Contendr\u00e1n la abreviatura UEx.<\/span><\/p><\/li><li><p align=\"JUSTIFY\"><span style=\"font-size: large;\">Evitar cacofon\u00edas y dobles sentidos.<\/span><\/p><\/li><li><p align=\"JUSTIFY\"><span style=\"font-size: large;\">Las menciones ir\u00e1n dirigidas a la fuente original de la publicaci\u00f3n.<\/span><\/p><\/li><li><p align=\"JUSTIFY\"><span style=\"font-size: large;\">Se comprobar\u00e1 que se trata de un perfil oficial.<\/span><\/p><\/li><\/ul><p align=\"JUSTIFY\"><span style=\"font-size: large;\">Es importante que cada vez que se cree un hashtag para un acto se comunique a la Direcci\u00f3n de Comunicaci\u00f3n de modo previo al inicio de su uso para facilitar su monitorizaci\u00f3n y conocimiento de su impacto real en redes sociales.<\/span><\/p><p align=\"JUSTIFY\"><span style=\"font-size: large;\">A la hora de mencionar es importante seguir estos principios b\u00e1sicos.:<\/span><\/p><ul><li><p align=\"JUSTIFY\"><span style=\"font-size: large;\">Citar o mencionar la fuente original de la publicaci\u00f3n.<\/span><\/p><\/li><li><p align=\"JUSTIFY\"><span style=\"font-size: large;\">Comprobar que se trata de un perfil oficial.<\/span><\/p><\/li><\/ul><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2146\" class=\"elementor-tab-title\" data-tab=\"6\" role=\"button\" aria-controls=\"elementor-tab-content-2146\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Gesti\u00f3n de crisis <\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-2146\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"6\" role=\"region\" aria-labelledby=\"elementor-tab-title-2146\"><p style=\"text-align: justify;\" align=\"JUSTIFY\"><span style=\"font-size: large;\">Si hubiera que afrontar una crisis derivada de la gesti\u00f3n de redes sociales se seguir\u00e1n estos criterios:<\/span><\/p><ul style=\"text-align: justify;\"><li><p align=\"JUSTIFY\"><span style=\"font-size: large;\">Actuar de manera diferente si el comentario o cr\u00edtica recibida procede de un particular o de una entidad o medio de comunicaci\u00f3n.<\/span><\/p><\/li><li><p align=\"JUSTIFY\"><span style=\"font-size: large;\">Cuando un usuario realice un comentario negativo debemos valorar la dimensi\u00f3n del comentario antes de dar una respuesta p\u00fablica.<\/span><\/p><\/li><li><p align=\"JUSTIFY\"><span style=\"font-size: large;\">Evitar discusiones.<\/span><\/p><\/li><li><p align=\"JUSTIFY\"><span style=\"font-size: large;\">Establecer normas de uso internas en nuestras redes sociales.<\/span><\/p><\/li><li><p align=\"JUSTIFY\"><span style=\"font-size: large;\">Nunca eliminar comentarios negativos.<\/span><\/p><\/li><li><p align=\"JUSTIFY\"><span style=\"font-size: large;\">Tener buen talante y un tono amable.<\/span><\/p><\/li><\/ul><p style=\"text-align: justify;\" align=\"JUSTIFY\"><span style=\"font-size: large;\">Para prevenir una posible crisis de reputaci\u00f3n debemos monitorizar constantemente nuestra imagen y tener un plan de crisis preparado.<br \/><\/span><\/p><p style=\"text-align: right;\" align=\"JUSTIFY\">*<i>Cuando se detecten situaciones susceptibles de convertirse en una crisis se informar\u00e1 de modo inmediato a la Direcci\u00f3n de Comunicaci\u00f3n antes de articular ninguna respuesta<\/i><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0427ca7 elementor-widget elementor-widget-text-editor\" data-id=\"0427ca7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00a0<\/p><p style=\"text-align: right;\"><em>*Para cualquier duda, consulta o comunicaci\u00f3n de crisis,\u00a0 contacta con la Direcci\u00f3n de Comunicaci\u00f3n: comunicacionuex@unex.es\u00a0<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5ba52054\" data-id=\"5ba52054\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-45093648 elementor-widget elementor-widget-image\" data-id=\"45093648\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"262\" height=\"331\" src=\"https:\/\/manualrrss.eweb2.unex.es\/wp-content\/uploads\/2021\/11\/Image-11.png\" class=\"attachment-large size-large wp-image-4744\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-755a2476 elementor-section-full_width cuadradossb elementor-section-height-default elementor-section-height-default\" data-id=\"755a2476\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-custom\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-4726d852\" data-id=\"4726d852\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-35b2da54 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"35b2da54\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/manualrrss.eweb2.unex.es\/index.php\/normas-de-uso\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"530\" height=\"220\" src=\"https:\/\/manualrrss.eweb2.unex.es\/wp-content\/uploads\/2021\/11\/webRRSS-Botones-home-01.jpg\" class=\"attachment-large size-large wp-image-4638\" alt=\"\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-1d4f262a\" data-id=\"1d4f262a\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-51d7912d elementor-invisible elementor-widget elementor-widget-image\" data-id=\"51d7912d\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/manualrrss.eweb2.unex.es\/index.php\/creacion-de-cuentas\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"530\" height=\"220\" src=\"https:\/\/manualrrss.eweb2.unex.es\/wp-content\/uploads\/2021\/11\/webRRSS-Botones-home-02.jpg\" class=\"attachment-large size-large wp-image-4639\" alt=\"\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-137355b\" data-id=\"137355b\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7647517f elementor-invisible elementor-widget elementor-widget-image\" data-id=\"7647517f\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/manualrrss.eweb2.unex.es\/index.php\/recomendaciones-generales\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"530\" height=\"220\" src=\"https:\/\/manualrrss.eweb2.unex.es\/wp-content\/uploads\/2021\/11\/webRRSS-Botones-home-03.jpg\" class=\"attachment-large size-large wp-image-4640\" alt=\"\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6b15ca07 elementor-section-full_width cuadradossb elementor-section-height-default elementor-section-height-default\" data-id=\"6b15ca07\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-custom\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-5b158198\" data-id=\"5b158198\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4b4daea6 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"4b4daea6\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/manualrrss.eweb2.unex.es\/index.php\/estilo-redes-sociales\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"530\" height=\"220\" src=\"https:\/\/manualrrss.eweb2.unex.es\/wp-content\/uploads\/2021\/11\/webRRSS-Botones-home-04.jpg\" class=\"attachment-large size-large wp-image-4641\" alt=\"\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-57aa81ba\" data-id=\"57aa81ba\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-add5060 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"add5060\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/manualrrss.eweb2.unex.es\/index.php\/logos-uex\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"530\" height=\"220\" src=\"https:\/\/manualrrss.eweb2.unex.es\/wp-content\/uploads\/2021\/11\/webRRSS-Botones-home-05.jpg\" class=\"attachment-large size-large wp-image-4642\" alt=\"\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-598eafd7\" data-id=\"598eafd7\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-34045dcd elementor-invisible elementor-widget elementor-widget-image\" data-id=\"34045dcd\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/manualrrss.eweb2.unex.es\/index.php\/plantillas-redes-sociales\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"530\" height=\"220\" src=\"https:\/\/manualrrss.eweb2.unex.es\/wp-content\/uploads\/2021\/11\/webRRSS-Botones-home-06.jpg\" class=\"attachment-large size-large wp-image-4643\" alt=\"\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>\u00a0 A continuaci\u00f3n se resumen las normas de estilo generales a todas las redes sociales que deben tomar en consideraci\u00f3n las cuentas institucionales de la UEx. Recomendaciones para la redacci\u00f3n Se seguir\u00e1n los principios generales de ortograf\u00eda y gram\u00e1tica del espa\u00f1ol. Evitar en la medida de lo posible los anglicismos. Tono cercano y amable. Evitar [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_editorskit_title_hidden":false,"_editorskit_reading_time":1,"_editorskit_is_block_options_detached":false,"_editorskit_block_options_position":"{}","site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-4850","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/manualrrss.eweb2.unex.es\/index.php\/wp-json\/wp\/v2\/pages\/4850","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/manualrrss.eweb2.unex.es\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/manualrrss.eweb2.unex.es\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/manualrrss.eweb2.unex.es\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/manualrrss.eweb2.unex.es\/index.php\/wp-json\/wp\/v2\/comments?post=4850"}],"version-history":[{"count":16,"href":"https:\/\/manualrrss.eweb2.unex.es\/index.php\/wp-json\/wp\/v2\/pages\/4850\/revisions"}],"predecessor-version":[{"id":4881,"href":"https:\/\/manualrrss.eweb2.unex.es\/index.php\/wp-json\/wp\/v2\/pages\/4850\/revisions\/4881"}],"wp:attachment":[{"href":"https:\/\/manualrrss.eweb2.unex.es\/index.php\/wp-json\/wp\/v2\/media?parent=4850"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}